Key Responsibilities
Strategic Planning & Execution
- Develop and implement comprehensive marketing plans aligned with business and brand objectives.
- Manage marketing budgets, timelines, and vendor relationships.
Traditional Marketing
- Plan and execute ATL/BTL activities, including print media, events, exhibitions, and OOH advertising.
- Establish partnerships with media houses, PR agencies, and offline platforms.
- Support dealership and regional marketing initiatives across multiple geographies.
Digital Marketing
- Strategically oversee digital campaigns across platforms like Google, Facebook, Instagram, LinkedIn, YouTube, and emerging channels.
- Collaborate with internal teams or agencies on SEO, SEM, email marketing, influencer outreach, and social media content.
- Continuously monitor analytics and performance metrics to optimize digital ROI.
Branding & Content
- Ensure consistent and compelling brand messaging across all customer touchpoints.
- Partner with designers and content teams to create engaging storytelling and visuals.
- Drive product launches, test rides, and event activations through impactful marketing strategies.
Market Research & Insights
- Conduct competitor benchmarking, customer segmentation, and market research to identify trends and opportunities.
- Leverage consumer insights to refine campaign strategies and positioning.
Required Skills & Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 7+ years of marketing experience, with a strong track record in both traditional and digital domains.
- Expertise in:
- ATL/BTL marketing
- Social media platforms and digital advertising tools
- Google Analytics, SEO/SEM, and performance marketing.
- Exceptional communication, leadership, and project management skills.
- Ability to blend creative vision with analytical decision-making.
Preferred Experience
- Previous experience in the automotive or EV industry.
- Understanding of regional market dynamics and localized campaign execution.
- Experience collaborating with external marketing agencies and media partners.
What We Offer
- An innovation-driven environment at the forefront of electric mobility.
- Creative freedom to lead impactful campaigns and shape the Gravton brand.
- Career growth opportunities in a rapidly expanding industry.
- Competitive compensation and performance-based incentives.
To Apply:
Please share your updated resume with careers@gravtonmotors.com